Privacy Policy

Types of information Collected:

  • Name
  • Mailing address
  • Email address
  • Phone (or mobile) number
  • Credit/debit card number
  • Purchase/return/exchange information
  • Your mobile device information (ex. device model, operating system version, device date and time, unique device identifiers, mobile network information)
  • How you use our sites and mobile application(s), search terms, pages you visit on biscuitandballs.com and our mobile application(s) and application performance
  • Geo-location
  • Media Information (ex. Advertising engagement in social, digital, and broadcast media) 
  • IP Address 
  • Language Preferences
  • Images (ex. when you add a profile picture or upload photos/videos for returns)

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

How Is Your Information Collected?

You Provide It to Us

We collect information that you enter on our digital properties or give to us in other ways (ex. when you contact us, order on biscuitandballs.com, purchase a product or create join our rewards program).

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a Biscuit and Balls guest (ex. When you need to make a return your order information or email will be required to access your order). If we are able to identify you as a guest of Biscuit and Balls we may, for example, link your activity on our website to your activity on one of our mobile application(s). This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc.

In order to provide the best experience possible and run our business operations, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website and on our mobile application(s), the performance of our marketing efforts, and your response to those marketing efforts.

Third-party Automated Collection

We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (ex. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.

We also allow third-party companies (ex. Google or Meta) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on biscuitandballs.com. Our Privacy Policy does not cover these third-party companies. Please contact these third-party companies (ex. Google or Meta) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags. 

Social Media Widgets

Our sites and mobile application(s) include social media features, such as the Facebook and Pinterest widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Mobile Location Information

If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile application(s), services or our service providers. For example, precise geo-location can be used to help you find the best shipping rate. To manage how you share your device’s location settings, go to the settings portion on your device.

How Is Your Information Used?

Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Customer Service resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (ex. biscuitandballs.com, mobile app, other online sites) and social media (ex. Facebook, Pinterest).

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile application(s), the performance of our marketing efforts and your response to those marketing efforts.

Our Purposes (including but not limited to marketing)

  • Deliver coupons, mobile offers, emails, mobile messages, targeted advertising and social media notifications 
  • Provide interactive features of the website or mobile application(s), such as product reviews, send marketing communications and other information regarding products, services and promotions
  • Administer promotions or surveys
  • Cross-context and cross-device linking 
  • Interest-based advertising 
  • Improve Guest experiences 
  • Conduct research and analysis
  • Personalize content
  • Perform other business activities as needed, or as described elsewhere in this policy

Product and Service Fulfillment

  • Fulfill and manage purchases, orders, payments, and returns/exchanges
  • Respond to requests for information about our products and services on our websites or mobile application(s) or to otherwise serve you
  • Connect with you regarding Guest service via our contact page or on social media or internet chat platforms.
  • Award and fulfill benefits associated with use of our services
  • Administer sweepstakes and contests
  • Allow you to add and redeem offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan QR code.

Cross-Context

We merge data collected from our own websites and mobile application(s). Examples of the data collected include: cookie IDs, device advertising IDs, transaction history, your interaction with our online and mobile advertisements, including advertisements we serve within our emails and advertisements that we serve on behalf of third parties through Biscuit and Balls LLC media company, C Squared Social; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served by marketing partners such as Google or Meta.

For mobile platforms that require opt-in consent to link or track user or device data, unless you consent, Biscuit and Balls does not link or track user or device data collected from Biscuit and Balls application(s) with user or device data collected from other companies’ applications, websites or offline properties for targeted advertising or advertising measurement purposes. If a guest provides opt-in consent to the linking and use of data with a specifically identified third party partner, such data may be linked and may be used by Biscuit and Balls and/or the third party partner as described at the time consent is obtained, including for targeted advertising or advertising measurement purposes. 

Cross-Device Linking

We may also link your various devices so that content you see on one device can result in a relevant experience on another device. This allows us to deliver more personalized and consistent advertising to you. For example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your mobile phone; if you add an item to your cart on biscuitandballs.com through your mobile device, but leave biscuitandballs.com without purchasing the item, we are able to show you that item in your cart on another device.

Interest-Based Advertising

We participate in interest-based advertising (IBA), also known as online behavioral advertising (OBA). We display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. 

We allow third-party companies (ex. Google, Meta) to collect certain information when you visit our websites or use our mobile application(s). This information is used to serve ads for Biscuit and Balls products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information. Biscuit and Balls adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.

User Experience Information

In order to improve your guest experience online and mobile shopping experiences, help with fraud identification, and assist our Customer Service in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (ex. information entered during checkout process), browser and device information. 

Social Media

We engage with guests and customers on multiple social media platforms (ex. Facebook, Instagram, and Pinterest). If you contact us on one of our social media platforms, request Customer Service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Social Media Ads

We may display targeted ads to you through social media platforms.  These ads are sent to groups of people who share traits such as likely commercial interests and demographics.  For example, we may target people who have expressed an interest in shopping for dog treats, dog toys, natural supplements, etc.  See the policies of each social media platform for additional information about these types of ads.

Prevention of Fraud and Other Harm

Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business (ex. product recalls)

Legal Compliance

For example, assist law enforcement and respond to legal/regulatory inquiries.

How Is Your Information Shared?

We may share the types and categories of personal information collected with the categories of third parties below.

Service Providers

We may share the information we collect with companies that provide support services to us (such as printers, email providers, mobile marketing services, analytics providers, web hosting providers, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Rewards

If you create a Rewards account for our B&B Club, your information will be accessible on our website, mobile or social application(s).

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.

Elsewhere at Your Direction

At your direction or request, or when you otherwise consent, we may share your information.

Sharing Non-identifiable or Aggregate Information with Third Parties

We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.

What Choices Do You Have?

Email

If you do not wish to receive promotional emails from us, you have the ability to unsubscribe from promotional emails via the unsubscribe link included in each promotional email. In some cases we may provide an unsubscribe link within an operational email (ex. guest surveys). 

Text Messages

We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, email us at help@biscuitandballs.com Message and data rates may apply.

Push Notifications

You may opt-out from allowing Biscuit and Balls to send you push notifications by adjusting the permissions in your mobile device. You may also choose which types of push notifications to receive by adjusting the permissions within your Biscuit and Balls mobile application. This opt choice does not apply to in-app notifications.